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Australian craft brewery brand adds to Hong Kong beer scene

Australia-based Lion Pty Limited announced today (July 19) that it has opened the Little Creatures craft brewery in Hong Kong, its first outlet outside Australia, to debut the brand's regional expansion via the city.

Little Creatures in Kennedy Town offers genuine Australian craft beer and cuisine, with a microbrewery supplying fresh, distinctive, well-balanced beers to craft beer enthusiasts, according to the Managing Director of Lion Global Markets, Mr Matt Tapper. Little Creatures is acclaimed as one of the best in the Australian craft brewery industry, and it will add a quality brand to the craft beer scene in Hong Kong, he added.

Mr Tapper said, "This is an excellent time to increase our investment and focus overseas. Australasian provenance is key. Consumers in Asia are looking for quality products with genuine credentials and we offer a portfolio of high-quality products with great heritage and authenticity."

He added, "The Australian dollar has structurally declined. Free trade agreements with major Asian economies provide Australian companies better access to these markets, while an Asian middle class is emerging with an appetite to try new things."

Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Craft beer is very popular in Hong Kong and many foreign and local players have already set up a presence here to cater to the growing demand among local customers and visitors in Hong Kong. We hope Little Creatures can seize the opportunities and wish them every success in the city."

About Little Creatures

Little Creatures is a handcrafted beers brewery opened in 2000 in Fremantle, Western Australia. It began with its award-winning classic American Pale Ale and became one of the best recognised craft brewers in Australia. Over the years, Little Creatures has expanded to include 10 permanent beers, a cider, and six locations throughout Australia. For more information, please visit www.littlecreatures.hk.

About Invest Hong Kong

Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2015, InvestHK had assisted over 3 820 companies which have created more than 41 200 new jobs in the first year of operation or expansion and over HK$101 billion of investment. For more information, please visit www.investhk.gov.hk.

For event photos, please visit www.flickr.com/photos/investhk/albums/72157670944333526.

19.07.2016


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